DEMO THE ALTER EGO PRAGMATIC 2025

NEW Echo Spot

Big vibrant sound in a compact smart alarm clock

Echo

Premium sound, smart hub and Alexa

Echo Studio

Dolby Atmos technology adds space, clarity and depth

NEW Echo Show 8 (3rd Gen)

8 inches HD smart display with Alexa and 13 MP camera

Echo Hub

Smart home control panel with Alexa

Echo Show 10

HD smart display with motion and Alexa

Echo Show 15

Smart display with Alexa and Fire TV built in

Fire TV Stick 4K

Our best-selling 4K stick in the world

Fire TV Stick 4K Max

Our most powerful streaming media stick

Fire TV Cube

Our fastest-ever streaming media player

Kindle Paperwhite (2024 release)

Our fastest Kindle ever, with new 7 inch glare-free display and weeks of battery life

Amazon Kindle Paperwhite Signature Edition (2024 release)

With wireless charging and auto-adjusting front light

Kindle Scribe (2024 release)

Redesigned display with uniform borders. Now write directly on books and documents.

Kindle Scribe (2022 release)

The first Kindle for reading and writing

Ring Battery Video Doorbell

1440p HD video doorbell with improved motion detection

Ring Battery Video Doorbell Plus

Head-to-Toe 1536p HD Video, motion detection & alerts

Ring Battery Video Doorbell Pro

Wireless Video Doorbell Security Camera, Head-To-Toe View, 3D Motion Detection, Colour Night Vision, Wifi

Ring Indoor Camera (2nd Gen)

Compact Plug-in indoor Security Camera

Ring Pan-Tilt Indoor Camera

Find your perfect angle with 360° pan coverage

Ring Stick Up Camera Battery

Quick-release battery pack, versatile mounting options

NEW Blink Outdoor 4

Wireless smart security camera with enhanced motion detection

Ring Spotlight Cam Pro Battery

Wireless outdoor Security Camera featuring 1080p HD Video with HDR

Ring Video Doorbell Pro 2 Faceplate

Customise your security with a coloured faceplate

Ring Video Doorbell Wired Corner Kit

Tilt your Doorbell Wired towards your walkway for improved motion

Ring Chime

Hear alerts loud and clear

NEW Blink Weather Resistant 4m Power Adaptor

Weather Resistant Power Adaptor enables Blink Mini 2 for outdoor use and provides nonstop plug-in power for Blink Outdoor 4.

Ring Rechargeable Battery Pack

Ring Rechargeable Battery Pack

Amazon eero mesh Wi-Fi router (3-pack)

Whole-home wifi coverage for all your devices

Amazon eero 6 mesh wifi system (3-pack)

Wi-Fi 6 router and 2 extenders

Amazon eero Pro 6E mesh Wi-Fi router

Get up to speed with Wi-Fi 6E

Amazon eero 6+ system (3-pack)

eero's most affordable gigabit system

Amazon eero Pro 6E mesh Wi-Fi router (3-pack)

Cover up to 560 sq. m., with support for gigabit+ speeds